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Leading women's fitness brand, Tone It Up, wanted to create 30+ custom Badges personalized to their community in the Tone It Up workout app, for completing workout programs and milestones!

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I designed concepts influenced by their strong community of women, who post checkins on Instagram. Many of the illustrations I created were inspired by the audience's experience with the brand. Some concepts are drawn from perspectives that mimic the community photo checkins, making them feel personal and true to the Tone It Up experience and voice.
 

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